November is a month where we celebrate gratitude, to be thankful for the things we have and the people in our lives. That is why Thanksgiving is one of the most celebrated holidays during the year. It’s a day to reflect on life’s blessings and be with your loved ones. Giving Tuesday, a philanthropic holiday, arrives a few days after Thanksgiving. The holiday promotes the act of coming together and helping others in a variety of ways, including giving to those who are having a difficult time during the holidays. These are moments to spend time with friends and family, it’s a time to recuperate from the stress of our jobs. Some veterans face challenges where they may not have family or friends to rely on to help. That is why the Purple Heart Foundation is committed to aid veterans in need during the holidays. Our veterans are in need of assistance, and we need to help in any way that we can. This is why Giving Tuesday is valuable to communities like veterans and their families because it inspires supporters to help organizations, like the Purple Heart Foundation, that are making a difference in the lives of real people.
- What is Giving Tuesday?
Giving Tuesday is the world renown fundraising campaign that occurs annually on the Tuesday following Thanksgiving. Non-profit organizations collaborate on this day to promote philanthropic generosity and giving. Supporters donate to non-profit organizations of their choice that participate on Giving Tuesday. The campaign also wants to promote radical generosity, which is the concept that we view others’ suffering as our own and make it intolerable. Giving Tuesday also encourages us to offer others actions of kindness, such as donating your gently used clothes or volunteering for a good cause. Non-profit organizations that support the campaign do so by posting on their platforms to get everyone involved. Supporters from over 80 countries around the world join in and donate what they can for the special day of giving. Considering we just hit 8 Billion people, can you imagine the impact?!?
- Giving Tuesday by the numbers?
Giving Tuesday was founded in 2012 by the United Nations Foundation and New York’s 92nd Street Y community center. By 2019 the growth and impact of the movement allowed for it to become its own stand-alone non-profit organization. It is currently led by the co-founder of the campaign, Asha Curran. The holiday has shown its massive reach through the numbers generated from donations given each year. Since the first annual Giving Tuesday in 2012, nonprofits in the United States have raised more than $1.9 billion. To compare growth, In 2019 alone, nonprofits in the US raised more than $500 million dollars online. In 2021, Giving Tuesday saw a 9% increase in donations, amounting to $2.7 billion. It was also reported that 35 million adults in the US participated in Giving Tuesday 2021. Donation numbers and people participating are projected to increase this year. Imagine what we could do for combat wounded veterans and their families with that kind of spirit and goodwill?!
- How can you join and make a difference?
During the COVID-19 pandemic and rising costs in the economy due to inflation, many veterans are facing problems with paying their bills, medical payments, finding rides to physical and psychological therapy, all of that on top of dealing with the compounding impact of combat wounds, TBI, and PTSD. This holiday season should be about taking a much needed break from the stress of daily life, being around your loved ones, and generally enjoying life. Instead, many veterans cannot enjoy the holidays because they are suffering when they return to civilian life after fighting for our freedoms here and abroad. In 2021, 19,750 veterans were experiencing sheltered homelessness. The Department of Veterans Affairs says of the 1.9 million veterans, about 209,000 to 380,000 will be developing PTSD. With the problems facing our veterans, we can come together, keep others aware, and make a difference. In 2021, It was reported that 84% of those donating funds during Giving Tuesday were inspired to donate more than what they regularly give and be more generous overall.
How you can help!
What is great about Giving Tuesday is that you can help the cause in multiple ways. You can help spread awareness using the hashtag #GivingTuesday on your social media. You can also help by talking with others about it such as your friends and family. You can bring it to their attention so they can also get involved. Whether it’s a good deed, or a donation to a non-profit organization, anything helps. Another great way to get others informed is by peer-to-peer fundraising. Friends and family can match your donations. It is a time when we can come together and take care of others! Giving Tuesday presents nonprofit organizations, like the Purple Heart Foundation, with the chance to raise more funds to help more veterans in need.